KFC Corporation Essay

KFC Corporation, or KFC, founded and excessively known as Kentucky Fried complainer is a chain of fast nutriment restaurant based in Louisville, Kentucky. KFC is a brand and operating segment, called a judgment of Yum Brands since 1997 when that company was spun off from PepsiCo. KFC primarily sells squawker in form of pieces, wraps, salads and sandwiches. While its primordial focus is deep-fried chicken, KFC also offers a line of roasted chicken ingatherings, location dishes and desserts. scrape MarketThe process of evaluating each(prenominal) trade segments attractive feature and selecting two or more segments As the outlets of KFC ar in posh state and prices are too high (overhead expenses-rent, air-conditioning, employees), so KFC stain upper and middle classes. Target market depends upon size and growth dictate of population, company resources and structural attractiveness of market segment. Market PositioningFor a product to occupy a clear, plainive and coveted place relative to competing products in the minds of target consumer. In KFC feedback is taken from the customer in order to know the customer demands and then(prenominal) improvements are made in the product. KFC focuses on pure and fresh food in order to create a distinct and clear positioning in the minds of customers, KFC has a strong brand name and they are leading market in fried chicken.