Analysis of the use of music in advertising.

Analysis of the use of music in advertising. IntroductionEmotional PlaygroundMusic has been known for centuries to have a powerful effect on human responses. In the social science context, music is particularly known for its effectiveness in triggering moods and communicating nonverbally. Many marketing practitioners already accept this notion, given that music is increasingly used as a stimulus in the retail environment as well as in radio and television advertising. Music has been shown to affect consumer behaviours, particularly shopper behaviour (Milliman, 1986), as well as emotional responses (Kellaris and Kent, 1994). Marketers that playing music is in itself not enough, that music needs to be used to target groups in the market place, to differentiate from competitors and to maximise image rather than serving as a distraction. It is therefore not surprising that music has become a major component of consumer marketing, both at the point of purchase and in advertising (Bruner 1990). In this essay we will explore the role of music in advertising.AdvertisingSeidman (1981) reviewed the contributions of music to media productions (movies and educational films), concluding that cognitive and affective comprehension of stimuli can be influenced. Music is a complex chemistry of controllable elements (Bruner, 1990). Unfortunately, no definitive taxonomy of music elements has been developed. Time and pitch-related characteristics appear on almost all lists and also have some empirical confirmation (Kellaris and Kent, 1994). Though less clear, evidence also has been found for a third factor, musical texture (Bruner, 1990).Advertisers often deliberately try to convey and transfer underlying, yet unasserted, meanings to viewers. The view that an advertisement is a one-way communicative process is a narrow one since one also needs to consider the information processing responses of the receivers as they perceive and interpret messages and images in advertisements (Procter et al 2001). Designers of advertising me ssages expect viewers...

Using the JSON Gem in Ruby

Using the JSON Gem in Ruby Its easy to jump into parsing and generating JSON in Ruby with the json gem. It provides an API for parsing JSON from text as well as generating JSON text from arbitrary Ruby objects. Its easily the most used JSON library in Ruby. Installing the JSON Gem On Ruby 1.8.7, youll need to install a gem. However, in Ruby 1.9.2, the json gem is bundled with the core Ruby distribution. So, if youre using 1.9.2, youre probably all set. If youre on 1.8.7, youll need to install a gem. Before you install the JSON gem, first realize that this gem is distributed in two variants. Simply installing this gem with gem install json will install the C extension variant. This requires a C compiler to install, and may not be available or appropriate on all systems. Though if you can install this version, you should. If you cant install the C extension version, you should gem install json_pure instead. This is the same gem implemented in pure Ruby. It should run everywhere that Ruby code runs, on all platforms and on a variety of interpreters. However, its considerably slower than the C extension version. Once installed, there are a few ways to require this gem. A require json (after a prerequisite require rubygems if needed) will require whichever variant is available and will prefer the C extension variant if both are installed. A require json/pure will explicitly require the pure variant, and a require json/ext will explicitly require the C extension variant. Parsing JSON Before we start, lets define some simple JSON to parse. JSON is typically generated by web applications and can be quite daunting, with deep hierarchies that are difficult to navigate. Well start with something simple. The top level of this document is a hash, the first two keys hold strings and the last two keys hold arrays of strings. { CEO: William Hummel, CFO: Carlos Work, Human Resources: [ Inez Rockwell, Kay Mcginn, Larry Conn, Bessie Wolfe ], Research and Development: [ Norman Reece, Betty Prosser, Jeffrey Barclay ]} So parsing this is quite simple. Assuming this JSON is stored in a file called employees.json, you can parse this into a Ruby object like so. require rubygemsrequire jsonrequire ppjson File.read(employees.json)empls JSON.parse(json)pp empls And this programs output. Note that if youre running this program on Ruby 1.8.7, the order the keys are retrieved from the hash is not necessarily the same order theyre inserted. So your output may appear out of order. {CEOWilliam Hummel, CFOCarlos Work, Human Resources [Inez Rockwell, Kay Mcginn, Larry Conn, Bessie Wolfe], Research and Development [Norman Reece, Betty Prosser, Jeffrey Barclay]} The empls object itself is just a hash. Nothing special about it. It has 4 keys, just as the JSON document had. Two of the keys are strings, and two are arrays of strings. No surprises, the JSON was faithfully transcribed in Ruby objects for your perusal. And thats about all you need to know about parsing JSON. There are some issues that come up, but those will be covered in a later article. For just about every case, you simply read a JSON document from a file or over HTTP and feed it to JSON.parse.

Marketing Profile Essay Example | Topics and Well Written Essays - 250 words

Marketing Profile - Essay Example Dew, Sierra Mist, Mirinda are carnbonated drinks and non carbonated beverages and nutrient brands include Tropicana fruit juices, Quaker Oats, Aquafina fresh water and Gatorade are highly popular. It uses competitive pricing and offers snacks and beverages in various format and sizes to meet the needs and affordability of it segmented market. It exploits market opportunities through innovative market strategies and distribution channels (Nickles, McHugh & McHugh, 2010). It supplies low calorie beverages and fruit juices to schools and has huge network of distributors to sell its various products. The major supermarket chain, hotels and retailers etc. are important distributors who are provided financial incentives based on volume sale or product placement fee (pepsicoAR, 2010). Pepsoco uses market mix to promote its products. It has used myriad media to promote its products and adopted appealing slogans through intense culturally sensitive advertising to exploit customers’ sentiments. Apart from hoardings, television and radio advertising, it also sponsors sports and cultural events as promotion gimmick. Most importantly, it is using technology to reach wider consumer base. Through social networking like facebook, Youtube, flikr etc. has significantly contributed to its competitive advantage within the

Journey of the Universe by Brian Thomas Swimme and Mary Evelyn Tucker Essay

Journey of the Universe by Brian Thomas Swimme and Mary Evelyn Tucker - Essay Example Another account of existence of human a being is given in the bible which states that man was created by God and in the true image of God. The scientific and biblical accounts of the human beings have been of confusion to many people as they do not understand which account if the correct. Apart from the origin of the human beings, another thing that is not well understood is the role of the human beings in the Universe and the dimensions into which humans should exercise their roles. In the book, Journey of the Universe, Swimme and Tucker put it, â€Å"everything in the Universe exists in a physical and a spiritual dimension and that Universe presents a deep transfiguration process (Swimme & Tucker, 2011). They add that truth love and compassion should prevail amongst the human creature and should be regarded as divine. Personal Belief about Existence In my opinion, my deepest beliefs about the existence of humans in encrypted in religion. According the religion that I believe, exis tence of human beings is explained as the work of God who created a man and put him in the Garden of Eden. Then thereafter everything unfolds to show the responsibilities given to man by the creator. One of the major reasons that make me believe in this ideology is that the process of creating heaven and the earth was sacred as planned by God and the last step to create man, was more sacred. The first account of creation explains that God created Heaven and Earth by his words. For instance, he said, â€Å"Let there be light.† However, the creation of man took a different dimension whereby God molded some clay and breathed in. After creation, God also said that he created man in his image. This gave human being a special recognition in the Universe. During the second account of the creation, God introduced the man into the Garden of Eden and gave him responsibility of everything that was there. In fact, man was given the responsibility of naming all the creatures that were cre ated by God. Man was also given the responsibility for the Garden of Eden and was allowed all the freedom but denied eating the fruit of wisdom. All this story line of creation emphasizes that existence of human beings solely takes a religious dimension. The other explanation of existence such as spiritual and scientific amongst others do not explain some issues, which I believe are important in human existence. For instance, they don’t explain the sacred life of a human being (Swimme & Tucker, 2011). In the scientific explanation of existence, man is told to have evolved from the Ape species and having undergone various steps of evolution, he reached the stage of the current man whose predecessor is Homo sapiens sapiens. In the whole evolution story, the holiness of man is not explained at all. What the entire story gives is that man gained experience after each evolutional phase. Everybody in the Universe can witness the specialty of human beings in deeds, beliefs and innov ations. Hence to me, any existence story that does not account man as sacred and special creature is wrong. Personal Views on a Human Being and His Roles Having followed the story of creation, I consider myself a unique creature amongst other creatures. One of the major reasons that give me the pride as a human is that I have the power and wisdom to control other creatures; the power that is given to all human beings. That is the reason as to why man was able to tame other creatures now referred to as domestic animals. As a human creature, I can therefore, rear such animals and know their needs in every day’s life. In addition to that, I have leadership and organizational skill. This

Chilean History Essay Example | Topics and Well Written Essays - 750 words - 1

Chilean History - Essay Example Not to get out of the topic, Peron’s main policies in this period were based on his being a close observer of the axis power’s fascist leaders, and this might have been the reason he acquired the Napoleonic view of being a man of destiny. When it occurred to him that the axis powers were defeated, to him this revealed the foolishness of the foreign policy of the Argentine and this established in him a conviction that he had a chance of avoiding the clear mistakes of Franco, Mussolini and Hitler in order to dive argentine to a great height. As often known, any dictator needs a bodyguard, and for this case when eyeing the office of the president, he assembled a band of followers from the row deist urban poor of the Argentina. In order to keep models of the Brown and black shirts, he went ahead labeling his followers No shirts with a reason that they lacked the white gentleman’s shirt. This clearly indicated that he was getting a way to middle ground between the com munist and the fascist. Certainly, Peron was an ultra-nationalist who did not fear playing upon the class s rivalry. He took advantage of the powers he possessed while a vice-president to attach himself to the working class. In the event, some military officers sensed that Peron was up to something and went ahead arresting him. In response to this, Peron raised worker’s wages and gave them a paid holiday. Certainly, it was a shrewd investment because it is a chance that her mistress used her beauty in rallying his supporters with giant mobs gathering chanting the slogan of releasing him. This was an advantage for him since though this, he was released, as well as elected president in 1946 elections forming the peronista party. The steps he took after assuming power is what has made him be remembered for transforming the leadership of Argentina. He first went ahead marrying his mistress Eva Peron with opposition being silenced by the bands of No shirts. He along with his team set up and established a full-fledged welfare state alongside granting women voting rights using Eva as the face of the crusades. Noting that the economic policies of the new regime were as bizarre as the Cultural Revolution of Mao, he went to introduce various changes that cut across social, economic, and political. The prominent economic changes entailed freeing Argentina from the foreign dominance through investing heavily in industrialization. This he did by funding the first ever-scientific analysis of Argentina’s Andes Mountains in which he discovered coal and precious metals. With a view to fund the exploration and the social program, he centralized control of imports and exports. In a period of ten years, the true rich Argentina’s resources brought about a stunning social economic growth that actually defied the attempts of experts to attempt explaining it under Juan Peron’s erratic policies. On a social ground, the legacy of Nepoleon left a great impres sion in Peron, in which case the two leaders viewed their people as those who cared little about their liberty, but about the government goal to provide equality. He was called El Leader following his character that established him as being a good fascist and as a good socialist he provided higher wages, unionization, shorter working hours, paid vocations, free medical care, accident, old age, illness insurance, alongside improved housing to everyone. As a capitalist, he

Evaluate Jungs Theory Concerning Personality Types Philosophy Essay

Evaluate Jungs Theory Concerning Personality Types Philosophy Essay During the 1920s, philosophers and scientists had turned their attention to exploring the idea of personality types. It was during this period that Swiss psychiatrist Carl Gustav Jung wrote his book Psychological Types explaining his very detailed understanding of the process of Typology (the study and classification of personality types with common traits or characteristics). Subsequently, his work has been developed into one of the most widely used typologies in the world. Berens, L. Nardi, D. (2004) Jung was first to develop the theory that each of us has our own personality type. He suggested that humans used two basic functions in their everyday lives the function of perception, or how we take in information that is presented to us and the second function of how we make our judgements based on that information. He believed that within these two basic functions there were further dichotomous sub-functions at work. In the case of perception, he believed that we processed information either via any (or all) of our senses, or alternatively, by our intuition our gut feeling. Similarly, with our decision making process, Jung believed that we make our judgements based upon either personal (subjective) feelings or impersonal (objective) logic or, in other words thinking. Jung described the perceptive functions of sensing and intuition as irrational as they do not evaluate as such, rather they are concerned with the simple gathering of information and then perceiving the nature of something based upon the information gathered. He did not mean irrational in the sense of being absurd or inconsistent with logic but rather with reference to being removed from reason and judgement. Quite naturally, the judging functions, those of feeling and thinking were considered to be rational. Both judging functions having opposite attributes to those of the perceptive functions in that they very much evaluate experiences and they do rely on the use of reasoning and judgment. Jungs typology bears some semblance, borne from his study of mythology, to the Four Temperaments from Ancient Greek culture, namely Choleric, Melancholic, Phlegmatic and Sanguine. Jungs model however, is considerably more developed and more complex. He theorised that each of us channels our psychic energy (or libido) into each of our four functions of sensing, intuition, thinking and feeling during our normal daily lives. He then went on to suggest that we all apply different levels of that psychic energy to the different functions. Importantly, Jung believed that it was possible to test, measure and identify a hierarchy of preference that an individual has regarding their personality functions labelling the favoured function as the dominant, the second most frequently used as the auxiliary, followed by the tertiary and then finally, the inferior function. This proved fundamental in the formulation of his theories regarding individual personality typology. Jung suggested that those individuals with a dominant sensing function are generally governed by external facts which are received, as the name implies, through their senses. They will tend to have a natural propensity to live in the present, seeing everyone and sensing all that is going on around them. They tend to be quite practical and proactive about their lives. Enjoying these traits enables sensing type individuals to be able to quite naturally adapt quickly to most situations remaining realistic and self-confident as they go about their daily lives. The naturally opposing function to sensing is intuition. Intuitive type individuals spend far less time in the present, focussing their attention much more on both the past and the future. As such, they have a tendency to worry more about things that may happen or dwell upon things that have already happened in their past and they are often blighted with unnecessary doubts. Avoiding routine, intuitive types are usually only very interested in things that happen in their lives that are either new or unusual. Each aspect of the intuitive individual is the natural polar opposite of the sensing individual. Of the two other naturally opposing functions, the thinking individual would process information based on structure and functionality. Very intellectual in their approach, they would have a natural tendency to break down everything using logical analysis to try to expose any underlying structures, patterns and systems. Evaluation would be based upon their intellect and the segregation of information into rights and wrongs. Any action taken by a thinking type individual tends to proceed from intellectually based motivation. A frustrating aspect of the naturally thinking type is that they do not place a great deal of importance on getting to the bottom of arguments or quarrels. Thinking types are natural opposites to feeling types and as such, usually have trouble talking openly about their feelings and are relatively emotionally cold. Jung regarding feeling as an evaluative function, the feeling individual generally being governed by the value associated with the things drawn to them through their feelings. Feeling types are more likely to be interested in other people and other peoples feelings rather than their own. They see things not as right or wrong like thinking types do, but more like good and bad, they tend to have a more ethical evaluation process. Feeling types tend to pay a lot of their attention to love and passion and can easily use their emotions consciously or unconsciously to manipulate people or situations. They also have a tendency to be very comfortably tactile. Jung posited that the dominant function was very important to each individual and overshadowed all of the other functions when it came to constructing a personality type. He also suggested that improving our awareness of all of the four functions within ourselves, be they dominant (conscious) or inferior (unconscious), was very important in helping us to develop a healthy, balanced existence. He went on to suggest, unsurprisingly, that if any functions were unduly repressed, or not receiving enough psychic energy, this would ultimately lead to problems that would almost certainly arise sooner or later in a persons lifetime. Jung was very much into the idea of psychic energy and its constant shifting within our psyche. He was of the opinion that we all use psychic energy and as individuals, we consciously and unconsciously channel our psychic energy both internally and out into our external world. The Society of Analytical Psychology website tells us that; Jung drew on the work of the philosopher Nietzsche and the psychologist William James in his development of typology'(2006) resulting in two very different and opposing attitudes which also contribute to our character types those attitudes being introvert and extrovert. Introversion, where the energy is directed in towards the self, is normally characterised by hesitant, reflective, defensive traits. By contrast, extroverts channel or draw their energy from external sources. They are interested primarily in what is happening outside themselves, in their surroundings, other people or external noises. Extroverts tend not to enjoy spending time alone as they naturally draw their energy from, and channel their energy to, their external world. Jung concluded that individuals either introverted or extroverted their dominant function creating a total of eight possible psychological types an example of which might be an Extroverted Thinker. The healthy, balanced and best example of an Extraverted Thinking type tends to have a good sense of the facts. They are very adept at establishing order in all aspects of their lives their benchmarks are justice and truth, based upon what they consider to be the purest conceivable formulation of objective reality D. Sharp (1936). At their worst, amongst other things, they are religious zealots or con men (or women). Introverted Feeling would be their inferior functions meaning that anything involving artistic senses, quality time with loved ones and family and loving relationships are liable to suffer. They will tend to come across as cold or unfriendly but this will only be because they will be more interested in fact than how their attitude effects the people around them. In extreme examples, they will neglect their own vital needs and unconsciously compensate by becoming highly oversensitive, petty and mistrustful of others. Once the unconscious compensatory process has begun, there is a danger of the collapse of their conscious attitude, resulting in their positivity and creativity becoming stagnant and regressive. In the very extreme case, the individual can become a recluse and/or misanthropic. Another example of one of Jungs eight psychological types would be the Extraverted Sensation type. This type of person will react to an object, situation or person in a way that their response to the object is conditioned by the object. Sharp (1936). They are drawn to objects, people or situations that excite the strongest sensations within them and because they are still extraverted, they always have a strong sensuous bond to their external world. As Jung (1923) states; The sole criterion of their value is the intensity of the sensation produced by their objective qualitiesHowever, it is only concrete, sensuously perceived objects or processes that excite sensations for the extravertHence the orientation of such an individual accords with purely sensuous reality. (p. 363) Healthy Extraverted Sensing types are great at finding their way around, reading maps and they rarely forget appointments. They are also neat, tidy and punctual individuals who love to socialise and surround themselves with the finer things in life. The negative aspect of this type is their inferior functions of introverted intuition. In their natural world, the things that cannot be seen, heard or touched those things that are not fact are instantly treated as suspect. Psychic conflicts are dismissed as imaginary and changes in mood will be blamed on seemingly unrelated and trivial things like the weather. Amongst the worst traits of this individual is related to instances when their attraction and focus upon sensation becomes overwhelming and consuming, extreme cases result in unscrupulous, pleasure-seeking hedonists. In Psychological Types, In relation to Extraverted Sensing types, Jung states that repressed intuitions begin to assert themselves in the form of projections (p. 365). The projections open the door for jealous fantasy, suspicion and anxiety, typically based on quite absurd assumption. The more severe cases producing phobias and compulsions, although this only tends to happen very occasionally More usually, the compensating inferior function simply imparts a rather charming air of inconsistency to the personality Sharp (p. 58). A further type, The Introverted Sensing type is guided not by the intensity of the external object as in the previous two examples, but by the intensity of the subjective sensations activated by the object. They pay every attention to what people look like, how they smell, the sounds they make and how they feel rather than the actual person themselves. Introverted sensing artists, for example will bring a unique depth of life to a painting or scene. In extreme examples of Introverted Sensing types, the effect of an object does not penetrate into the individual (subject) at all. They are no longer able to distinguish between the real object and their subjective perception. They have virtually no rational ability to sort problems out and are more likely to have dark prophetic fantasies of what might happen in the outside world to their family or mankind Sharp (p.83) This type is also prone to becoming stuck in a rut or otherwise bogged down in a routine due to their other functions becoming unconscious. Jung writes; as soon as the unconscious becomes antagonistic, the archaic intuitions come to the surface and exert their pernicious influence, forcing themselves on the individual and producing compulsive ideas of the most perverse kind. The result is usually a compulsion neurosis, in which the hysterical features are masked by symptoms of exhaustion. (p. 398) Jung noted that just like the four functions, both attitudes of introversion and extraversion are present in each individual in differing degrees dependant upon the energy dedicated to them. Nobody is either purely extrovert or purely introvert, in fact, the vast majority of people have a fairly well balanced mix of the two attitudes although one will always be more dominant and natural than the other in each individual. On discussing Jungs typology theory in her book Drydens Handbook of Individual Therapy, Windy Dryden (2007) notes that; [a] neurotic defence is that of extreme introversion which manifests its narcissistic feelings of grandiosity that act to keep an individual from being involved in interpersonal relationshipsWestern culture is identified with an extroverted, thinking, sensation way of functioning so that many people feel forced to comply with this. If this compliance becomes pathological, they need to be helped to achieve a better balance she goes on to say it may be said that extreme extroversion can be as neurotic as extreme introversion. (p. 107) Jung said that extraversion and introversion are not mutually exclusive and that they have a natural tendency to self-balance through both conscious and unconscious processes. Therefore, a consciously extravert person will possess a compensatory inwardly unconscious introvert side and vice versa. Jung linked this effect to the repression of natural tendencies and the resulting unhappiness, hysteria and illness, so if the balance gets upset by repression (an unconscious action) our mind would seek to restore the balance in an unconscious manner. This leads us onto a key component of Jungs theory on personality types the element of balance. All of Jungs psychology was based upon balance, growth and hope and his personality type theory was no exception. As we know, Jung subscribed to the notion that all attributes of the four functions and the attitudes of introversion and extroversion appear in all individuals to differing degrees. According to Jung, as human beings, the way that we are able to cope with the opposing characteristics to our natural dominant functions and attitudes is by the balance of our psychic energy levels, which we devote to each part at any given time. As far as Jung was concerned, an imbalance of psychic energy ultimately resulted in some form of psychological disturbance, with neurosis over-emphasizing the individuals character traits. Crucially, that the four functions need to be in balance does not mean that they need to be equal to each other insofar as their psychic energy levels. Taking the four functions into account, our natural tendency is to adopt one, rather than the opposite. If the thinking function was the most developed in an individual, it would naturally benefit from having more psychic energy dedicated to it than the feeling function (the other judging function). Being the natural polar opposite to thinking, feeling would then become the inferior function and would remain so for as long as thinking was the dominant function thus becoming balanced. Sensation and intuition (the two perceptive functions) would then become the auxiliary and tertiary functions. More energy would be dedicated to thinking and less energy would be channelled to feeling but they would all still, ideally, be within a correct and natural balance relationally. This balance is vital as our dominant function is actually bolstered by our inferior function, however we do only have a finite amount of psychic energy. If we channel too much energy into our dominant function, the inferior function can be at risk of being lost in the unconscious or the shadow as an expense, resulting in some form of disturbance. Our shadow can be described as our yet to be realised area of our mind. It can harbour potential personality disorder or, equally, it can be potentially creative. In therapy sessions, we seek to help our client to rediscover their shadow side and restore their balance. With this in mind, Jungs theory suggests that there always needs to be an unconscious counter-position to keep a balance within the functions. One function (the dominant) is experienced consciously whilst the counter or inferior function is experienced unconsciously. In the 1940s, Isobel Myers and her mother, Katherine Cook Briggs were drawn to the work of Carl Jung and were inspired to try and develop his theory of personality types into a more practical and usable instrument. They subscribed to Jungs ideas of opposites and crafted some extremely well thought out questions in order to force choices to be made between naturally existing psychological dilemmas. What resulted was a ninety-three point self-questionnaire that enabled people to be categorised into one of a possible sixteen personality types based upon their own answers to a series of carefully constructed questions. What the MBTI does not do however, is to detect psychiatric disturbances or provide intelligence quotients it only focuses on a subjects normal behaviour. Jung would never have approved of his work being developed in this way, however, if an individuals normal behaviour is naturally disordered (and therefore consistently so) it can provide useful indicators to potential disturbance-related traits. This underlines the difference between a psychiatric disturbance (non-constant behaviour) and a personality disorder (constant behaviour). This is illustrated nicely in Dr Duane Dobberts book Understanding Personality Disorders where he writes; While many other psychological disorders fluctuate in terms of symptom presence and intensity, as with normal personality, personality disorders typically remain relatively constant throughout life, although they do vary in severity from individual to individual. (2007). As previously noted, if any functions are being unduly stifled through lack of psychic energy either consciously or by design, this is expected to lead to problems that will arise at some point in the individuals adult life. An example where we may be likely to see evidence of this is when a parent or guardian continually forces certain uncharacteristic behaviours upon their children, or when adults consciously inhibit their own feelings. In doing this, they are going against what is natural for the oppressed individual and it will probably eventually lead to some form of psychological disturbance. We also often see evidence of peoples unconscious mind reverting from unconscious to conscious behaviour when they are stressed or under the influence of alcohol. As far as psychological problems are concerned, many are characterized by a lack of control in certain situations. Often, the lack of control is only part of a larger pattern of behaviour, such as substance abuse problems or sexual disorders. There are however, several psychological disorders that are defined primarily by a loss of control and these would include instances of Domestic Violence, Pyromania and Pathological Gambling. Studies have been performed to try to ascertain if there is any form of notable relationship between certain personality types and certain psychological disturbances. A psychiatric study in the University of Carolina by Janowsky, Morter Tancer (2000) was carried out whereby a group of sixteen patients with diagnosed Social Phobia were compared to a group of twenty-four hospitalized patients suffering with Major Depressive Disorder. Both groups were compared to a control group of a normative population comprising of nearly fifty-six thousand individuals. Each subject underwent the MBTI survey and results stated that Social Phobia patients were significantly introverted (93.7%) as opposed to the normative population group (46.2%). Notably, the Social Phobia patients also scored significantly more introverted than the Major Depressive patients, although the Major Depressive patients still scored as introverted. One conclusion drawn from the study was that introversion is a major compon ent of Social Phobia, if nothing else this observation almost certainly has therapeutic significance. The fact that Carl Jungs psychological types structure continues to provide the basis of many of the leading psychometrics systems and instruments in use today, including Myers-Briggs, is testimony to the enduring relevance and value of Jungs work. Whether it may ever be developed so that we may detect personality disorders before they become apparent will remain to be seen. Ethically, if we got to that stage, who knows how such a test may be exploited? Maybe it would be best if we never found out.

Knowledge: Books Or Experience Essay

Knowledge can be gained through various means, the most important being reading the books. Experinced is also one of the important factor to gained the indepth knowledge. There has been always a controversy between the two about which one gives richer and broader view of knowledge. I personaly feel that this two are interrelated, in the sense one follows the other. Knowledge gained through reading the books is of no use unless and untill we implement it in our practical life. Implementing the knowledge is nothing but the experince gained through it. Books are the vast storage of knowledge. Numerous books are available on varied subject. One can gain indepth knowledge by reading varied books on that topic. This will give the individual broader and richer view on that topic. However, untill and unless he implement his knowledge in his practical life, the knowledge gained will be of no use. For instance, the Lawer has to read varied books during their professional life. He needs to know the broader and perspective view of each and every law he studies. But his knowledge will be of no use untill he implement it. It is through experince that he will come to know where to apply the particular law or any penal code. So his knowledge about law will follow the use of it in practical life. There are certain other example to support this point. An engineering student will use his knowledge gained through reading the books on engineering subject in an industry. Doctors, scientist, bureacrats, etc all needs to first go through books on their choosen subject and later on the knowledge gained through this will help them to implement it in day to day life. see more:why are books better than tv However, there are certain things which can be gained through years of experince. But in the long the term that may not be that much helpful. For instance, take the case of share broker who has a little knowledge about the stock exchange terms. However, his vast experince in the long term help him to cope up with all the ups and down in the share market. But his experince will be of a little help if he does not know some of the crucial terms and will put him in jeopardy. Such crucial terms can be gained through reading the books only and not through experinced. In sum, it is the experinced gained after reading the books that gives indepth knowledge of certain thing. Knowledge through books and experinced after that are process which follows one after another. Indepth knowledge about certain thing can be obtained after implementing your knowledge gained through reading books.